Thursday, November 12, 2009

Premium Car Buyers Shaken by Recession, Stirred by Conscience

WOODCLIFF LAKE, New Jersey — Rampant unemployment and a gyrating stock market have changed American consumers forever, and unlike previous recessions this one will leave lasting scars on our shopping psyches. But people still will buy pricey items if they’re presented as a socially responsible choice, says market research firm DYG.

This permanent shift has replaced the conspicuous consumer with “the conscientious consumer,” even in the area of luxury goods like high-endSource: Autopia RSS Feed

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