Saturday, October 3, 2009

Google Gives Advertisers More Tracking Options

Google has announced a new feature for the Google Content Network called View-Through Conversion Reporting. The feature is designed to help advertisers better measure the value of their display ad campaigns.
"Display ads are influential in increasing brand awareness and driving purchase consideration, and with View-through conversion reporting, you can better measure the impact of your display ad campaign for those instances where your ad is seen, but not immediately clicked on,"Source: WebPro News RSS Feed

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